Jun
17
The Brand Equation
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They are very clever if you spend enough time looking and thinking about them. Neat idea and worth checking back every now and then. Check them out…
Jun
15
The Story of Stuff
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A brilliantly shot (by Free Range Studios ) and conceived part animated reminder of our huge responsibility to the planet.
Very straightforward, which is its power. Do take a look, pass it on and get friends and colleagues to get with the program. The Story of Stuff exposes the connections between a huge number of environmental and social issues, and calls us together to create a more sustainable and just world. “It’ll teach you something, it’ll make you laugh, and it just may change the way you look at all the stuff in your life forever.”
Go Annie Leonard Go!…
Jun
10
Think Different
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Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, We see genius. Because the people who are crazy enough to think they can change the world, Are the ones who do.
There is nothing to add. This is simply brilliant.
Jun
8
Future of Advertising
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It’s probably the best expression I have seen around the perpetual argument on Advertising. To be fair its simple common sense but this is neatly done and states the case we make constantly for deeper thought, better understanding and integration in the enterprise and so on.
May
21
Flash Websites & Search Engine Optimization
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One major question is about the use of Flash in web design and SEO. Most marketers think that flash can’t be used and it kills SEO. Well, that only a half truth. You can have a site with a flash lay over that is super duper SEO’d.
Making a flash site that is SEO friendly is not difficult - for someone who knows what they are doing. It takes a time and it takes effort. If you want use Flash, you must use JavaScript to progressively load the Flash content for search engines to index the contents of the Flash files; you must separate content from presentation and behavior.
There are many coding languages, but which one is best is is dependent on the site and its purpose. Just because Flash is COOL, doesn’t mean its better.
You have to think about what the goal of site, what is it supposed to communicate? What is message? Does it fit the medium?
Apr
17
Client Spotlight: Willie Ross Foundation
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Writing Studio started working with the Willie Ross Foundation in September 2007. They came to use with a very simple request, AWARENESS.
Since the early 1990’s diagnoses of autism have risen dramatically, which means the need for services for the developmentally disabled has risen dramatically. With a substantial and growing waiting list of adults who are in desperate need of the services WRF offers, they were faced with difficult questions about on how to raise awareness of their program. They had to find ways to accommodate the people in need. Knowing that awareness leads to more resources, and more resources meant helping more people, that partnered with us to develop a campaign that would increase personal donations and financial support.
We developed a unique website for that enabled them to be able to administrate their site and its content without having to hire additional staff. In conjunction with this site, we launched social awareness campaign utilizing MySpace, Facebook, Idealist.org and FirstGiving in order to increase online fundraising and donation options. We also created viral video campaign featuring Anthony Hopkins that showed personal client stories and foundation programs. Even though the project is still in its early phase, the results have been phenomenal. The Willie Ross Foundation has gained valuable volunteers, financial supporters and are about to open another facility that will be able to accommodate another 50 clients over the next year.
Video Highlight: The Benefits of Therapeutic Horseback Riding
Apr
13
The New Writing Studio Website
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